PRIVACY POLICY

Last Updated: March 13th, 2025.

Introduction

At Ama Sportswear , your privacy is most important. This Privacy Policy details how we collect, use, and protect your personal data when you engage with our website. We encourage you to review this policy carefully and contact us with any questions regarding our privacy practices.

This policy applies to all personal data collected through our website, services, and any other interactions with Ama Sportswear .

Our Contact Details

In order to ensure transparency, we provide our contact details to assist you with any privacy-related inquiries. Through the following contact channels you can ask about how we process your data or exercise your data protection rights under GDPR:

Name: Ama Sportswear
Address: 224 Park View, Whitley Bay NE26 3QR, United Kingdom
Phone Number: +44 798 445 0690
Email: support@amasportswear.com

Sorts of Data Information We Collect

Please note we collect and process specific types of personal information to provide our services effectively. The data we collect enables us to communicate with you and respond to your inquiries efficiently.

We currently process and gather the following personal information:

  • Name – Used to identify and address you properly when communicating.
  • Email Address – Employed for responding to inquiries and ongoing correspondence.
  • Phone Number – Used as an alternative means of communication if necessary.

Rest assured that Ama Sportswear does not collect sensitive personal data (such as racial or ethnic origin, health data, political views, or other). Furthermore, we do not knowingly collect data from individuals under the age of 18.

How We Obtain Users' Personal Information and Why We Have It

We collect personal information directly from you when you engage with our website. This information allows us to provide you with services and respond to your inquiries.

Most of the personal data we process is provided to us directly by you when you:

  • Fill out a contact form on our website – This enables us to receive your questions and reply accordingly.

We collect this information for the following purposes:

  • To respond to user inquiries submitted via the contact form – We use your information to ensure your concerns or questions are addressed properly.
  • To provide customer support – If you require help regarding our services, we use your contact details to assist you.

Under the UK General Data Protection Regulation (UK GDPR) and EU GDPR, the lawful basis we rely on for processing this information is:

(a) Your consent – You provide consent when submitting your personal information through our contact form. You may withdraw your consent at any time by contacting us at support@amasportswear.com.

Data Sharing with Third Parties

Protecting your personal data is our priority. Keep in mind that we do not share your personal data with any third parties.

Additionally, we do not transfer personal data outside the UK or EU. All user data remains within these regions and is processed securely in accordance with UK GDPR and EU GDPR regulations. This ensures that your information is handled in compliance with the strictest privacy laws.

How We Store and Secure Your Personal Information

We take data security seriously and use industry-standard protections to store and safeguard your personal data.

Your personal data is safely stored on cloud storage services such as Google Drive, which implement strong security measures to ensure data integrity and confidentiality.

In order to protect your personal information, we use the following security measures:

  • Encryption at Rest – All stored data is encrypted using AES-256 encryption, ensuring that it remains secure even in the event of unauthorized access.
  • Access Restrictions – Access to stored personal data is limited to authorized personnel only, following strict security policies.
  • Secure Data Transmission – All data sent via our website is encrypted using SSL/TLS, preventing interception by unauthorized parties.

We keep your personal information only for as long as necessary to fulfill the purpose for which it was collected. Specifically:

Personal data submitted through our contact form is retained until the inquiry is resolved and then deleted.

We delete personal data manually from our email inbox and cloud storage to ensure compliance with UK GDPR and EU GDPR. This ensures that your information is not stored longer than needed.

Data Breach Response Policy

Ama Sportswear takes security seriously and has a pre-defined incident response plan in place to handle data breaches accordingly. If a personal data breach occurs that poses a risk to individuals' rights and freedoms, we will take the following actions:

  • Investigation and Impact Assessment – We will immediately assess the breach to determine the scope, cause, and impact.
  • Containment and Security Fixes – We will take steps to secure affected systems and prevent further unauthorized access.
  • User Notification – If your personal data has been affected, we will notify you via both email and a website notice within the legally required timeframe.
  • Regulatory Notification – We will manually submit a report to the appropriate data protection authorities within 72 hours if required under GDPR.

By implementing this approach, we ensure that we act swiftly and transparently in the event of a security breach.

How to Complain

We are committed to handling your personal data responsibly. However, if you have any concerns about how we use your personal information, you can contact us by emailing us at support@amasportswear.com.

If you are not satisfied with our response, you are also entitled to lodge a complaint with a data protection authority. Below are the relevant authorities for your information:

For UK users, you can contact the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk

For Dutch users, you can contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):
Autoriteit Persoonsgegevens
Bezuidenhoutseweg 30
2594 AV The Hague
The Netherlands
Phone: (+31) – (0)70 – 888 85 00
Website: https://autoriteitpersoonsgegevens.nl